We are committed to protecting your personal data and this Privacy Policy is written to inform you how we will use your personal data. It provides you with information on how we collect and process your personal data through our website.
Personal data is information about an individual that can be used to identify them. Please read this Privacy Policy carefully to understand how we collect, use, protect and otherwise handle your personal data collected through our website.
What personal data do we collect?
We may collect, use, store and transfer different kinds of personal data about you including: name, date of birth, marital status, gender, bank account, email address, telephone number, payment card details, information relating to products and services purchased from us, IP address, browser details, location information, survey responses, how you use our website and your marketing preferences.
How do we collect your data?
This website uses cookies which may collect your personal data — see the cookies section below for more information. We collect information from you when you book a session at our park, sign a waiver, sign up for our newsletter, fill in our contact form, or respond to a survey or competition.
How do we use your information?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:
- To process your booking before, during and after your booked session/s.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
- Only if you have subscribed to our newsletter — to send periodic marketing emails from Mailchimp.
- To follow up correspondence with you by email or phone.
- To enable you to take part in a survey or prize draw.
- To complete a transaction with you and receive payment.
- To protect our business and our business interests including our website.
- To store your chosen park to display the correct website information.
- If you opt in to cookies — to share data about your website behaviour with Google Analytics.
How do we protect your information?
We have put in place appropriate security measures to prevent your personal data being lost, stolen or used in an unauthorised manner. Access to your personal data is limited to those employees and agents that have a business need to know. Our current website security measures include:
- Regular malware scanning
- SSL certification
- Two-factor authentication
- Web spam blockers
How long do we store your information?
We will only keep your personal data for as long as is needed to use it as described above, or where we have a legitimate business interest to store your data. In certain circumstances, such as for accounting purposes, your data may be kept longer.
Opting out or data requests
You can contact us at any time to request details of personal information we hold about you. You may also request that your personal data be erased under Article 17 of the GDPR 2018. This will usually be free of charge.
Do we use cookies?
Yes, we use both essential and non-essential cookies. Essential cookies cannot be removed. If you opt in via the cookies banner, non-essential cookies will be stored. You can choose to have your browser warn you each time a cookie is being sent, or turn off all cookies through your browser settings.
The cookies we use include:
- Google Analytics — behavioural tracking to improve user experience (non-essential, opt-in via banner).
- Park choice — locally stored to serve park-specific information (essential).
Third-party disclosure
We do not sell, trade, or otherwise transfer your personal data to outside parties without notice, except for trusted partners who assist us in operating our website and conducting our business under confidentiality agreements. Non-personally identifiable visitor information may be shared for marketing or advertising.
Third-party links
Occasionally we may include third-party products or services on our website. These have separate privacy policies and we have no responsibility for their content or activities. We recommend you read the Privacy Notice of any website you visit from ours.
Do Not Track signals
We honour Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
